PR Newswire’s Michael Pranikoff to be featured speaker at CONVERGE … – Sacramento Bee (Youtube)

PR Newswire's Michael Pranikoff to be featured speaker at CONVERGE
Sacramento Bee
28, 2012 — /PRNewswire/ — Michael Pranikoff, PR Newswire's Global Director of Emerging Media, will be the featured morning speaker at the CONVERGE Chicago Social Media & Mobile Marketing Symposium taking place on October 1- 2, 2012 at the Union

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The Drum
iPlatform bought by social media marketing company Betapond
The Guardian (blog)
Tech City can claim its first acquisition success this morning with the sale of iPlatform to Betapond, the Ireland-headquartered social media marketing company, for an undisclosed sum. iPlatform, the Facebook marketing app agency, was founded in 2008
Facebook Developer Consolidation: Marketing Outfit Betapond Buys UK's TechCrunch
Betapond buys iPlatformComputer Business Review
Facebook marketing company Betapond acquires Facebook development The Drum
AllFacebook
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Have a black belt in social media marketing? You may want to sign up for the
Boston.com
By Chris Reidy, Globe Staff. Think of it as an elevator-pitch competition for social media marketing ideas, only with some of the pitches submitted by video. That seems to be the idea behind a Friday announcement from Dunkin' Donuts and its ad agency
Hill Holliday and Dunkin' Donuts Host “Dunkin' Donuts Start-up Turbo Shot PYMNTS.com

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Facebook Marketing Secrets: Buddy Media Report Shows The Best Times To Post
Huffington Post
The reason: "When not at work, people are more likely to spend time perusing Facebook and interacting with Page content,” the Buddy Media report says. (Obviously, social media marketers aren't going to get up at ungodly hours to publish posts — which

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Book Review: The D1gital Doll$r: Sustainable Strategies for Online Success by
Seattle Post Intelligencer (blog)
A new book, The D1gital Doll$r: Sustainable Strategies for Online Success by Joe Wozny (Fairwinds Press, 2012) offers real-world plans and strategies to get a company online and investing digital dollars in marketing, advertising, social media

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Where Social Media is Concerned
Staugnews
What a business should be aware of – whether a small, upstart business all the way to a huge corporation – is that the perfect blend of social media and content marketing is not only needed – it is absolutely NECESSARY to jump-start your social presence.
If Content is King then Trade Shows and Conferences Are His RealmBusiness 2 Community

all 2 news articles »

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Variety
Sony's Caines talks marketing at Variety confab: Digital platforms provide
Chicago Tribune
Caines gave an in-depth look at the many ways his department at Sony is able to track consumer responses to marketing movies, from social media to search. But he also indicated that digital strategy is not meant to be the be all and end all for studio
Digital spreads wingsVariety

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Business 2 Community
Analytics: Social Media Marketing Grows Up
Business 2 Community
Social media is changing — and analytics are leading this transformation. Yet, surprisingly, when I pitch my business to prospective clients, I'm shocked to find competitors never mentioned metrics or analytics when discussing their services. Or, they
Tips for social media marketingAmsterdamPrinting.com
Book Review: 500 Social Media Marketing TipsState of Search
How a Diner Gets the Most Out of Social MediaNew York Times (blog)
MediaPost Communications -MarketingProfs.com (subscription) -Business Insider
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Social media savvy make talent more valuable: Stars' online followers
Chicago Tribune
Of the more than 25 digital-marketing mavens I spoke with while working on this issue, a healthy number either copped to actively campaigning for social-media savvy actors in pitch meetings or said they definitely would do so. These are tomorrow's

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The Drum
An Inbound Marketing Focus Can Unlock New Opportunity For Business Owners
Equities.com
It's become nearly impossible to keep up with the growing variety of options available in the field of internet marketing, from social media marketing to pod casting, tweeting and beyond. How do business owners determine which areas of advertising and
What the f**k is inbound marketing?The Drum

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